Dr. Satoshi Tsujimoto has over 15 years of professional experience in thefield of neuroscience as a scientific researcher and academic faculty intop institutes and universities, with publication of over 30 peer-reviewedarticles as well as multiple books. From 2017, he has also been appointedas Neuroscience Director in The Nielsen Company Singapore Pte Ltd., wherehe has been involved in every aspect of Consumer Neuroscience project fromdesign to delivery. He has played a key advisor role on numeroustransformational client projects covering Branding, Advertising & ConsumerExperience across the Asia-Pacific region, and has been a speaker ofrenowned international events, such as MRMW, Neuromarketing World Forum,and Spikes Asia.