Summary

By visualizing the effects of TV commercials, which was previously considered difficult at Novacell, we will optimize advertising investment. By using the method that Laxle has created independently from his experience and the TV commercial effect measurement tool "Novacel Analytics" that can instantly visualize the number of CVs and CPA of TV commercials developed based on that method. It has made it possible to operate TV commercials like digital advertisements, and it has become possible to verify the "winners" of TV commercials for companies with growth challenges.
In this seminar, we will introduce Novacell's "operational TV commercials" with actual customer cases.