Summary

Human decision-making and actions are often not ‘logical’, but ‘irrational’.
We are not driven by purely logical or rational facts.
But we are affected by external stimuli, be it posts on social network or word of mouth.
There are many factors that drive us, but creative advertising is certainly one of them.
What would happen to marketing actions when we integrate logic with creative?
Our talk, titled ‘Logic and Creative: what moves people’ is based on truths about human nature and behavior.
We share our findings on what moves people.