Summary

We at BICP define marketing in the digital era as "marketing in the era of ever connecting with customers".
The Corona pandemic is said to have accelerated DX, and the rise of the D2C brand has attracted a lot of attention.
Marketing products and services - We don't think that's enough for the future.
How should we market the ecosystem that combines products and services, the customer experience itself?
In such an era, We feel that the use of "marketing thinking" is changing.
In our presentation, We would like to think about these vague questions with the audience by introducing case studies and processes.