2020. 10. 7 - 9 @ Royal Hotel OKINAWA ZANPAMISAKI

10mins Presentation #13Effectiveness of digital signage media specialized in beauty salons from the viewpoint of sensitivity evaluation experiments.

  • Day2020/10/09 [11:10]
  • PlacePrecious Hall


Lifestyles are changing dramatically due to the evolution of mobile technology. As a result, human information processing speeds will increase significantly, and more and more platforms will deliver short video ads. However, even if a company can deliver the message it wants to convey with a short length, it is very difficult for it to be understood.
Digital signage media specializing in beauty salons can approach the middle funnel. The relaxing time unique to beauty salons allows you to consciously face information and deliver video advertisements at the moment when information selectivity is high. We will tell you about the possibility of "Sakizaki Telco", a personal signage media for each seat, along with the results of verification of the effects of Kansei evaluation experiments using brain wave measurement.