Summary

For many years, customers have been forced to solve their frictions they encounter during buying processes by themselves. This is mainly because online customer experience has been designed based on the solid mentality of “DIY”. However, considering our sudden digital shift, partly caused by this worldwide Covid-19 situation, Sprocket believes now’s the time for us to reconsider the design concept. Customers need more suggestions, navigations, and personalized communication, generally offered by considerate shop staffs, which remove many frictions customers can’t solve by themselves.

We Sprocket have clear vision of how Pop-up UI can solve frictions many customers face and cause many drop-offs, and have been processing so many trials and errors (more than 25,000 times!) so far. In this presentation, we show you there are so many frictions within your site, and how Pop-up UI can be your considerate virtual shop staffs. Hope this would help you to design frictionless experience to your customers.